wednesday co.
Scope of work: Brand Identity • Brand Strategy • Packaging Design • Art Direction • Naming/Tagline • Copywriting
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Wednesday Co. is a sex-positive brand bending all the rules in the bedroom scene. They reached out needing a barrier-breaking name, brand identity and packaging that would stand out on the shelves of an otherwise extremely predictable and heteronormative market. The result is a visual identity & brand voice hell-bent on not excluding anyone in the drugstore.
