Crying out loud
Scope of work: Brand Refresh • Brand Strategy • Art Direction • Copywriting • Social Strategy • Website Design (Shopify)
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Crying Out Loud is a Toronto-based gift shop that (said best in their own words) “thoughtfully curates products that promote self-care and the care of others”. The brief was to amplify their brand by auditing and tightening their visual identity, creating a seamless and purposeful online experience, several social media strategies and campaigns, and finding unique ways to connect with their customers.
