Crushcamp

 

CrushCamp brand identity

Calgary, AB

CrushCamp is a high-intensity group workout that needed a brand identity that matched the workout. This gym is one part cool adult summer camp and one part badass workout; I drew these two concepts together with bold graphics and colour palette, and was pretty stoked to work directly with the interior designers and architects to bring one cohesive look together. The geometric wolf made his debut into the brand early on and I simply couldn't let him go, so kept him around as the official CrushCamp ambassador.

 
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