Beetroot Nutrition


Beetroot Nutrition

calgary, AB

Call me nuts, but I love a dairy-free alternative to a fridge staple. This dairy free yogurt is made entirely of cashews and other delicious things and will be hitting the shelves soon. It was important to showcase the vibrancy in the ingredients they use through a wacky colour palette and, with a name like Beetroot, the idea of bringing the cashews to the forefront was paramount so people didn’t think the yogurt was made from beets. The cashew pattern is simple and fun so the product stands out on the dairy shelves to let people know that this product just can’t be …beet.

 

project specs

LOGO DESIGN + BRANDING
ART DIRECTION
BRAND STRATEGY
MARKETING COLLATERAL
packaging


Beetroot_Packaging_New-01.png
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BeetrootGIF.gif
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Strawb_Front.jpg
Strawb_Back.jpg
Orig.jpg
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