Arbuckles

 

Abuckles Bagels brand identity

basel, switzerland

Owner Vicky reached out with a half-cooked brand - a logo mark that she liked, but didn't love. I deconstructed the mark to act as separate ingredients and built up the brand, colour palette, typefaces, storefront, and all the other delish assets to make the brand complete. Arbuckles sits in a sea of classic European bakeries in Switzerland, and wanted something that would stand apart.

 
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